<aside> 👋 Hey there, I'm Jody Bailey, a multidisciplinary storyteller combining photography, writing, web development, and design to craft tales and empower those around me.
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2007 2011 Western University - London, ON
Bachelors Degree MEDIA, INFORMATION, AND TECHNOCULTURE (MIT)
The unique MIT program at Western University provides a deep understanding of communications and media from a historical perspective. With a focus on technology and its role in society, the MIT program critically examines not only media and its content, but the tools we use to produce said content.
2021 Edmonton, AB
Campers Village MARKETING COORDINATOR
A local three store, Alberta only, outdoor retailer that has been in the game for over 50 years. With a grossly under-utilized web sales channel, no brand recognition outside of Alberta, and a team that can rise to the challenge ... I dive right in.
In the midst of a POS overhaul, organizational load is at maximum, but we still manage to quickly clean up the existing brand scattered about our digital assets, and completely align the visual aesthetic across digital channels (social media, Mailchimp, and the website).
By introducing brand landing pages, the marketing team receives a much needed tool going forward.
2021 2019 Edmonton, AB / Vancouver, BC
**Mile2Marathon.com** DEVELOPMENT, DESIGN, PHOTOGRAPHY, BUSINESS CONSULTING
We build a website & automated subscription based billing platform utilizing WordPress that transitions M2M Coaching into a scalable business.
I produce a complete a re-brand with new identity, re-design of the website, various digital assets, and implement the new brand throughout the existing business.
We develop/produce and execute a marketing plan for the Saucony x M2M Solo Series — a ten piece clothing line. Utilizing existing M2M newsletter, social media channels, and in-person events, we successfully sell out many items on release.
I can produce a portfolio of M2M work, but the website represents my dev/design well.
2021 2016 Edmonton, AB
JodyBailey.ca | 3am.coffee | Religion.run PHOTO JOURNALISM, PHOTOGRAPHY, DEVELOPMENT, DESIGN, CONSULTING
I have focused on strengthening my storytelling utilizing extensive interviews, ethnographic research, and complete immersion into running culture to produce compelling content through photography, design, writing, and code — a solo travelling digital agency.
Client work includes business and digital marketing strategy with a heavy reliance on content marketing. I also provide planning, scheduling, and production of content for marketing purposes in addition to a whole host of small projects that I can discuss at great length. Clients include Lululemon, Saucony, Oiselle, Ciele, Team Sask, Bakline Running, Mitchell Bat Co., Mile2Marathon Coaching, Parkland County, and more.
2016 2012 Edmonton, AB
ONST Creative & Versett / Lift Interactive DEV > UX DESIGN > CTO > DIGITAL STRATEGY